Called KFC Alexa Skill, the voice bot is said to enable customers to place orders through Amazon’s Alexa.
Haptik co-founder and CEO Aakrit Vaish was quoted by media sources as saying: “It gives us immense pleasure to associate with one of the most recognised QSR brands in the world for a dedicated, one-of-its-kind bot-based Alexa Skill.
“It was a challenging task given the unique product names on KFC India ’s menu. The bot was carefully trained on the key entities and the primary intents a user would express in a food ordering flow.
“We had a great experience working in tandem with the team at KFC India and hope that the bot further enriches the great gastronomic experience offered by KFC!”
Customers need to say ‘Alexa, launch/Start KFC’ to begin the food ordering process.
Alexa will list menu options and identify the nearest KFC restaurants to the customers’ location. It will also provide product availability on a real-time basis.
KFC India chief marketing officer Moksh Chopra was quoted by ETtech as saying: “Voice recognition is becoming a game changer today, with millennials rapidly embracing and getting comfortable with this new technology.
“Enabling this functionality with Haptik , we are creating the next-gen eating experience by building on factors like ease of access, digital menus, personalised engagement, etc.
“The idea is to create a whole new-ordering experience in the QSR category. We are confident that with more and more consumers engaging with these smart speakers, Alexa will give impetus to online ordering.”