Brewing giant Heineken has announced a £39m investment in its UK pubs, with plans to reopen 62 previously closed establishments.
This initiative, part of the company’s Star Pubs and Bars division that operates 2,400 locations across the UK, is expected to generate more than 1,000 new jobs.
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The investment will facilitate renovations at more than 600 pubs across the country, approximately a quarter of the Star chain, and will focus on 94 other outlets, primarily in suburban areas, this year.
The investment aims to adapt to the shift in work patterns, with more people working from home and the increased popularity of outdoor spaces post-pandemic.
The second largest brewer in the world, intends to expand kitchen facilities and enhance pub gardens.
The company’s strategy is to restore the number of operational outlets to pre-pandemic levels, reflecting the change in customer commuting habits to city centres.
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By GlobalDataHeineken’s refurbishment plans will transform select pubs into premium local venues.
The renovations will include ‘subtle zoning’ to accommodate various customer activities such as sports viewing and dining.
Star Pubs managing director Lawson Mountstevens said: “People are looking for maximum value from visits to their local.
“They want great surroundings and food and drink as well as activities that give them an extra reason to go out, such as sports screenings and entertainment.
This latest investment is part of a larger £200m commitment by Heineken to its UK pubs since 2019.
Recently, Punch Pubs a UK-based pub and bar operator, expanded its portfolio by acquiring 24 Wear Inns pubs from Milton Three, with locations such as the Black Bull in Morpeth, the Cross Keys in Washington and the New Inn in Wetherby.
