Hooters of America has chosen PAR Brink POS [point of service] and PAR Data Central to enhance the operational efficiency and order accuracy of its outlets, aiming to provide an improved table service experience.

The solutions from restaurant technology company ParTech are being rolled out across 367 Hooters restaurants in 36 states in the US and 18 countries.

The implementation of PAR Brink POS will offer Hooters a configurable, easy-to-use and scalable point-of-sale system.

PAR Data Central’s Inventory Module will serve as a single source of truth for all data, aiding in elevating table service.

As an existing customer of PAR’s loyalty solution, PAR Punchh, Hooters is expanding its tech stack to further engage and retain guests.

The integration of these three solutions will continue improving operations and enable Hooters’ restaurants to better serve their guests.

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Hooters of America CIO Jeff Caplan stated: “The Hooters team has loved working with PAR because its technology matches our company vision and where we believe the restaurant industry is heading.

“Simplifying our operations with one provider for point of sale, restaurant back office and loyalty has also been a game-changer, streamlining our relationships and saving us valuable time.

“Most importantly, the sense of partnership with PAR is unparalleled — every engagement feels like a true collaboration, with their team bringing invaluable restaurant experience to the table. Culturally, it’s a perfect fit; their values and beliefs mirror our own, making every interaction meaningful and productive.”

PAR provides unified commerce solutions for enterprise restaurants.

PAR Technology CEO Savneet Singh said: “Our commitment to delivering seamless technology solutions ensures smooth transitions and complete support for our partners like Hooters while presenting an opportunity to enhance their tech stack with additional PAR products.

“By prioritising one technology provider for multiple products, we provide a 360-degree view of their business, safeguarding historical data and existing partnerships. We aim to maximise customer value by offering tailored solutions that drive efficiency and innovation across their operations.”

In July 2024 Hooters of America expanded its international footprint with four new restaurants: two locations in Mexico, one in Durban, South Africa and one in Guatemala.