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October 28, 2019

IFF opens new facility in US for food service and seasonings

US-based International Flavors & Fragrances (IFF) has inaugurated a centre of excellence for food service and seasonings in Carrollton, Texas.

US-based International Flavors & Fragrances (IFF) has inaugurated a centre of excellence for food service and seasonings in Carrollton, Texas.

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Situated near IFF’s existing facility, the new site extends the company’s ability to provide new offerings to its customers.

The facility provides a significant investment opportunity into IFF’s food service strategy, as well as the company’s seasonings and savory solutions.

It allows IFF to create a physical manifestation of its Re-Imagine Culinary programme.

IFF has had a presence in Carrollton since its purchase of Bush Boake Allen (BBA) in 2000, when the original site catered primarily to more locally based customers. The former BBA facility will be used as an expanded manufacturing site.

In 2018, IFF acquired its flavours, savoury solutions and natural ingredients firm Frutarom for about $7.1bn in a move designed to provide the opportunity to expand into categories such as natural colours, enzymes, antioxidants and health ingredients.

IFF Taste CEO Matthias Haeni said: “With last year’s acquisition of Frutarom, our teams have been working to leverage the increased offerings, such as colors, inclusions, nutritional ingredients and natural food protection, to the benefit of our customers.

“The new site, with more space, state-of-the-art culinary equipment, and a beautiful customer co-creation space, will allow us to bring more of our resources to the fore and greatly expand innovation in this strategic area of growth.”

IFF has more than 110 manufacturing facilities, 100 R&D centres, and 33,000 customers globally.

In June this year, IFF had completed the acquisition of Wiberg Corporation, which specialises in savoury solutions such as seasoning blends, spices and functional ingredients for the food industry, as well as food processing equipment.

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How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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