US-based restaurant chain International House of Pancakes (IHOP) has selected Google Cloud’s artificial intelligence (AI) technology to enhance the online ordering experience.
Under this partnership, IHOP will deploy an AI-powered food ordering recommendation engine across its US stores.
After this agreement, IHOP will become the first restaurant company to power its online ordering system with Google Cloud’s Recommendations AI technology.
In the coming months, IHOP’s customers will receive personalised online recommendations when placing orders.
Google Cloud Industries vice-president Carrie Tharp said: “IHOP is a perfect example of how an action-oriented business is practically deploying AI to create better customer experiences.
“Now, one of America’s favourite restaurants is using the latest AI innovations from Google Cloud to not only help its guests, but also help boost growth.”
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The partnership with Google Cloud is part of the brand’s strategic investments in its online ordering and to-go business.
IHOP chief marketing officer Kieran Donahue said: “At IHOP, our guests always come first and we’re constantly making new investments and improvements to meet their evolving tastes and expectations.
“One of the biggest shifts we’ve seen with our guests is a preference for online ordering, with IHOP’s to-go business rapidly growing to more than 20% of total sales in the last few years alone.
“Our new partnership with Google Cloud infuses AI into IHOP’s online ordering experience, making it even easier for our guests to place online orders, quickly find the items they love and discover our newest products relevant to their individual tastes and interests.”