Canadian IT service management company Intouch Insight has signed an agreement with St-Hubert BBQ to provide its customer experience management software LiaCX.

The two-year agreement will be renewed on an annual basis until terminated by either party.Part of Recipe Unlimited, St-Hubert operates 124 restaurants in Canada.

Intouch Insight will use LiaCX to collect and combine real-time customer feedback, contextual data and operational data.

The LiaCX platform is expected to provide St-Hubert with a deep understanding of customer experience (CX) at all locations.

It is also expected to enable teams across the organisation to take actions to drive ongoing CX improvements.

St-Hubert BBQ president Richard Scofield said: “Excellent customer experience is crucial to me and all the franchisees of our restaurants.

“We are looking forward to discussing some of the more cutting-edge applications of LiaCX such as Internet of Things sensors.”

“We were looking for ways to take our customer experience data collection and analysis to another level.

“The Intouch product is user friendly and includes forward-thinking elements such as artificial intelligence and predictive analytics that we felt would best support our commitment to customer satisfaction, employee engagement, and superior results.

“When we considered the product’s strength, competitive pricing, and the company’s long history of customer service, we felt that Intouch was the right decision.”

Intouch offers a portfolio of customer experience management (CEM) products and services that help global brands strengthen brand reputation and improve financial performance.

Intouch Insight president and chief executive officer Cameron Watt said: “We are confident that by combining our patent-pending Action Campaign technology with our automated collection and analysis of customer feedback and contextual data, we will be able to provide tremendous value to St-Hubert.

“We are excited about how progressive the management at St-Hubert is about leveraging technology to deliver better experiences, and we anticipate that this partnership will continue to flourish as we work together more closely.

“We are looking forward to discussing some of the more cutting-edge applications of LiaCX such as Internet of Things sensors.”