US-based quick service restaurant (QSR) chain Jack in the Box has signed a 22-unit development agreement with four northern Mexican States.
It is the first franchise agreement in Mexico for the brand in more than three decades.
Franchisee Agustin Terrazas said: “We are thrilled to join the Jack in the Box franchise system. We have been operating hotels and family dining concepts for over twenty years and we’ve been looking to add a QSR brand to our portfolio.
“Jack in the Box met all our requirements: a craveable menu, brand awareness and available territory to grow. After our first meeting with the senior leadership team, we knew this was the brand for us.”
Jack in the Box and Del Taco have also agreed to enter Montana and Wyoming regions as part of the Del Taco refranchising initiative.
It is the first time that both brands have entered these markets.
The deal with Del Taco follows the company’s recent announcements for expansion into Orlando and Arkansas.
Jack in the Box chief development officer Tim Linderman said: “This was a natural fit to expand our brand into Mexico. Our goal was to find an experienced restaurant operator with infrastructure and local ties to develop our brand internationally.
“It also made sense strategically to expand our brand along the border due to our strong brand recognition and the number of restaurants near this region.
“The Terrazas family brings tremendous experience to the Jack in the Box franchise system and are the perfect franchisees to expand our brand into Mexico.”