US fast-food restaurant chain Jack in the Box has finished rolling out Qu’s unified commerce platform to more than 2,100 restaurants.
The move replaces its previous decades-old setup, which slowed menu updates, limited digital ordering capabilities, and added friction to day-to-day operations.
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The company linked the change to current pressures in the quick-service restaurant (QSR) sector, where rising costs and older technology can limit how quickly operators can respond to operational and digital requirements.
Qu CEO Amir Hudda said: “For a brand operating at Jack in the Box’s volume, uptime is critical.
“We built this platform to withstand the real-world challenges restaurants face daily, from unreliable Wi-Fi to rapid shifts in digital demand, so teams can keep serving guests under any conditions.”
The work sits alongside its “Jack on Track” programme as it shifts to an asset-light model intended to simplify the business, strengthen finances, and support technology investment.
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By GlobalDataUnder the new deployment, orders from drive-through, kiosks, front counter, mobile app, and delivery are handled through a single data structure using a cloud-deployed, edge-enabled approach.
The company said this design also allows restaurants to continue operating during network or cloud interruptions.
Jack in the Box reported early outcomes, including increased average transaction values associated with kiosk use and upsell prompts, as well as a reduction in staff training time.
It also said the platform provides live views of sales, stock, and performance data for both franchisees and corporate teams.
The company stated that the implementation will support further work such as AI-based analytics, more tailored digital ordering, and wider kiosk use. It expects the share of sales from digital channels to rise towards 20% and higher.
