The new Jollibee restaurant is located at 4703 Greenville Avenue, Dallas, Texas. Credit: Jollibee/PRNewswire.

Global restaurant brand Jollibee is set to open its first location in Dallas, Texas, on 29 November 2023.

The new restaurant is set to open at 4703 Greenville Avenue and is part of the brand’s extensive North American expansion plan.

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The restaurant brand is known for its speciality menu items such as its Chickenjoy fried chicken, its crispy and juicy chicken sandwiches and its Peach Mango Pie dessert.

Honeybee Foods Corporation, dba (doing business as) Jollibee Business Group, head Maribeth Dela Cruz said: “We are excited to grow our presence and spread joy in Texas, especially as it is currently enjoying such tremendous growth.

“Dallas is not only booming, it is also rich with culture and diversity, which creates the perfect setting to bring our warm and vibrant energy to residents looking to explore and learn about Jollibee and all our amazing, flavourful menu items.”

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Jollibee’s Dallas location will be the brand’s sixth location in Texas and its 70th store in the US.

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The new Dallas store location will join the brand’s other location in Plano, which opened in 2020. It will also join its four other locations in Houston, San Antonio and Missouri City.

The restaurant brand noted that the Dallas store will open ahead of Jollibee’s 100th store opening in North America.

Across North America, Jollibee is expanding its footprint in markets such as Sterling Heights, Michigan; Brooklyn, New York; and Chantilly, Virginia.

In June this year, Jollibee unveiled its plan to open its first location in Red Deer, Alberta, Canada.

Located at 4999 Molly Banister Drive next to the Bower Place Mall, the new restaurant will be Jollibee’s eighth restaurant in the province and its 27th location in Canada.

The Red Deer location will offer dine-in, take-out and drive-through services. The restaurant brand added that the Canadian province represents a key growth region.