Indian foodservice company Jubilant FoodWorks (JFL) has launched a franchise outlet of Popeyes in the Chandni Chowk area of Delhi.
Located at the Omaxe Chowk mall, the outlet will serve customers its Louisiana-style fried chicken and chicken sandwich.
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In addition to chicken sandwiches and the Hot & Messy range, the menu will feature rice bowls, wraps, popcorn chicken and chicken tenders with a Cajun flavour.
The store will serve vegetarian options: Cajun Veg Burgers, Veg Wraps, Cajun Fries and Onion Rings.
Popeyes India executive vice-president and business head Gaurav Pande said: “Popeyes stands out for its authentic Cajun flavour and a rich legacy dating back to 1972. Globally, long queues of chicken-loving enthusiasts are witnessed outside each new store, and a similar reaction is being seen in India as well.
“Consumers in Delhi can now enjoy a variety of flavourful dishes like the world-famous Chicken Sandwich and newer innovations like the Hot & Messy range alongside vegetarian options. The lip-smacking menu offerings will be backed by exceptional service, making for a memorable dining experience.”
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By GlobalDataThe brand is also planning to continue its growth in the capital city with additional stores in Pacific Mall, Jasola, Pacific Mall Faridabad and DLF Epitome, Gurgaon.
Jubilant FoodWorks CEO and managing director Sameer Khetarpal said: “We are delighted to introduce the world-famous fried chicken brand, Popeyes, to the consumers of the capital region. Since our launch in India two years ago, we have been humbled by the overwhelming response to the brand.
“We aspire to recreate the same fan following in Delhi that we have received in other cities by generating the same excitement and loyalty for Popeyes and its signature dishes. The unique, delicious, and wholesome Cajun flavours of Popeyes are certain to appeal to the Indian audience.”
Popeyes emphasises that guests will be served authentic Louisiana-style fried chicken with a shatter crunch texture, and has committed to using chicken that is free from antibiotics.
Although it is the first JFL store in Delhi, this most recent location is the 33rd in India.
Jubilant Foods CEO and MD Sameer Khetarpal said in an interview with The Economic Times that the company anticipates the Popeyes fried chicken brand to exceed Rs10bn ($120.6bn) in sales before 2028.
Jubilant Foods is also a master franchisor of Domino’s and expects to have 3,000 outlets in the medium term.
