Just Eat has partnered with UK-based supermarket Asda to launch a pizza-delivery service.

It was initially piloted for a month at an Asda store in Killingbeck before being expanded to Livingston, Beeston and Wakefield.

As part of the deal, Just Eat will officially begin the service on 19 November, delivering extra-large 16in pizzas for £6.00.

Customers will be able to place orders online through the Just Eat app and website, choosing from options such as Margherita, American sizzler and Pepperoni and Vegetable Supreme.

“We have partnered with Asda on a localised trial for takeaway delivery in Leeds.”

Customers can choose for the pizza to be delivered, or they can buy from the diner in store to eat in or take away.

Asda will also be offering a £15 meal deal featuring a pizza, four sides, one drink, a dessert and a dip.

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Just Eat’s spokesperson said: “We have partnered with Asda on a localised trial for takeaway delivery in Leeds. This is part of our mission to offer customers the widest choice possible and we will continue to assess the results to determine whether we can expand our partnership further.”

Asda senior buying manager James Ainger said: “We are really excited to be trialling this new service in our store in Killingbeck, along with plans to roll out to three more stores later this month.

“We know our customers love Asda pizzas and now they can have them delivered to their doorstep.”

Asda and Just Eat are planning to introduce the service to more stores following the success of this trial.