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February 4, 2022

KFC begins drone delivery pilot with Wing in Australia

KFC’s drone delivery pilot will initially be available to people living in South East Queensland suburbs.

Fast-food restaurant chain KFC has partnered with on-demand delivery drone company Wing for a drone delivery pilot project in Queensland, Australia.

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Claimed to be an Australian-first for KFC, the drone delivery pilot will initially be available to customers living in South East Queensland suburbs, including Kingston, Logan Central, Slacks Creek, Underwood and Woodridge.

Going forward, KFC plans to expand the service to other nearby locations.

KFC Australia chief marketing officer Kristi Woolrych said: “You know the future truly is here when you can get hot, fresh Kentucky Fried Chicken delivered by a drone from the click of a few buttons.”

A subsidiary of Alphabet, Wing stated that customers living in these regions will be able to place their orders through its delivery app.

Once an order is placed, it will be prepared at a KFC kitchen, then picked up from the Wing delivery site by a drone and delivered to the final destination.

The drones will hover at the delivery destination and lower the package on a tether, safely releasing it automatically in the delivery area without landing on the ground.

Wing Queensland city manager Dave Ojiako-Pettit said: “We’re excited to be teaming up with KFC, to expand their delivery options for customers by taking its customer favourites to new heights, through the skies of Logan, Queensland – the drone delivery capital of the world.

“We’ve seen a significant increase in use of our on-demand drone delivery service in South East Queensland … with many customers finding on-demand drone delivery especially useful as they stayed home and relied on our contactless service to deliver the things they needed.”

Free Report
img

Meet emerging digital demand in the foodservice industry

Global digital pressures are making waves across sectors. The foodservice industry is seeing particular impact as consumers change the way they operate. It is therefore essential to know how to navigate the challenges that digital is presenting to the industry and its consumers. GlobalData’s free report explores the market outlook for the global foodservice industry, with insights into how foodservice operators, brands, and their suppliers can meet changing demands. Key features in this report include:
  • An overview of dine-in, takeaway, and delivery forecasts up to 2026
  • Areas foodservice industry players should be focusing on for digital investment
  • Consumer insight into attitudes towards digital convenience
  • Challenges facing foodservice, in terms of investment and logical considerations
  • Key examples of top industry players
Adapt and stay on top. Download our free report now.
by GlobalData
Enter your details here to receive your free Report.

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