KFC Hong Kong has committed to eliminate plastic lids and straws across its stores in Hong Kong and Macau effective immediately.

The fast food chain has taken this decision in an effort to reduce single-use plastics and lessen its environmental impact.

It follows the company’s successful trial programme conducted in nine stores including Maritime Square branch, Whampoa branch and Shun Tak Center locations. The programme received a positive feedback from customers.

According to the company, the phase-out will not cover designated special drinks and takeaway drinks.

“We believe that every little step counts, so we decided to engage our customers and make the effort.”

KFC Hong Kong and Macau chief operating officer Janet Yuen said: “We understand the significance of the impact of single-use plastics has brought to our environment, and thusly we want to do our part in striving for positive change.

“We believe that every little step counts, so we decided to engage our customers and make the effort by launching this ‘no straws and lids’ action in all of our stores.”

In 2014, KFC Hong Kong began sustainability efforts by launching a smart hand washing machine to reduce water usage. The company has saved 10.31 million litres of water to date.

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Furthermore, the fast food chain has partnered with non-profit organisations such as Food Angel to promote food waste reduction. The company has collected around 2,000kg of food and transferred it to Food Angel for processing and distribution.

Debuted in Hong Kong in 1985, KFC currently operates 74 locations across the territory.