KFC to launch pickle fried chicken burger in US

22nd June 2018 (Last Updated June 22nd, 2018 11:29)

Global fast casual chain KFC is set to expand its menu with the launch of a pickle fried chicken burger for a limited time in the US.

KFC to launch pickle fried chicken burger in US
KFC’s limited-time menu item, pickle fried chicken burger. Credit: PRNewsfoto/KFC.

Global fast casual chain KFC is set to expand its menu with the launch of a pickle fried chicken burger for a limited time in the US.

The new burger is a blend of the company’s Extra Crispy Chicken coated with pickle sauce, which includes dill, vinegar, onion and garlic notes, buttermilk, and a white and black pepper blend.

This launch marks the first pickle-flavoured fried chicken product in the quick-service restaurant industry in the US.

“People are crazy about pickles, and pickle-flavoured products are becoming today’s trendiest menu item.”

Starting on 25 June this year, pickle fried chicken will be available in four variants including Crispy Colonel Sandwich, Extra Crispy Tenders, Chicken Littles and Extra Crispy in participating US restaurants.

KFC US CMO Andrea Zahumensky said: “People are crazy about pickles, and pickle-flavoured products are becoming today’s trendiest menu item.

“Pickles and fried chicken are a match made in heaven, with tastemakers everywhere pairing these flavours.

“Our guests have been clamouring for more pickles – especially since we launched the Crispy Colonel Sandwich – so we’re giving them what they want by coating our Extra Crispy Chicken with a mouth-watering pickle sauce that delivers a craveable punch of pickle in every bite.”

The pickle fried chicken burger follows the company’s recent launch of its crispy colonel sandwich, which is now available in three flavours including smoky mountain BBQ, Nashville hot and Georgia gold honey mustard BBQ.

The fast food chain currently operates more than 21,000 locations in 130 countries and territories across the world.