Pride Centric Resources has introduced its new digital storefront, The Kitchen Spot, to deliver integrated, personal and connected online foodservice-buying experience.

Kitchen Spot includes a network of professional commercial foodservice equipment and supply dealers that help foodservice operators to enhance their business.

The dealer network offers access to major brands, and one-on-one guidance and service to foodservice operators.

This platform connects foodservice operators with local experts by creating a live connection in a local dealer’s store.

According to the company, locally owned dealership experts will guide customers throughout the purchasing process of foodservice equipment and supplies.

The platform provides suggestions through a curated mix of selected options from industry brands to customers, and a personal delivery experience through its convenient and affordable product pickup or full-service delivery.

Pride Centric Resources marketing vice-president Lisa Norgard said: “For everything from ovens and refrigerators to kitchen storage and glassware, we believe that purchasing foodservice equipment and supplies, no matter the size or scale, should be personal and convenient.

“This inspired concept is a completely unique approach to the way foodservice equipment is bought and sold. By connecting customers to a local dealer expert, we’re putting people back into the process, to offer value-unique customer experiences.

“It is becoming more and more difficult to find this sort of personal interaction today. And it’s this real-life connection that is especially comforting for customers who are making a big investment in new foodservice equipment.”

In addition, The Kitchen Spot offers a range of products across major categories including general foodservice equipment, food and drink prep, tabletop and serving supplies, janitorial items, and disposables.

It also displays enhanced product information and educational content of premium brands, as well as reinvests in brand identity.