UK-based late-night bar and restaurant group Little Door & Co is set to expand its presence in London’s Soho with the opening of its fifth venue, The Little Violet Door, on Kingly Street in June 2024.
The new addition is expected to propel the group past 150 employees and will contribute to a turnover of £12m ($14.9m) for the year.
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The Little Violet Door will join the group’s portfolio of themed venues: The Little Scarlet Door in Soho, The Little Yellow Door in Notting Hill, The Little Blue Door in Fulham and The Little Orange Door in Clapham.
The new site will occupy 3,400ft² and will have a seating capacity for 180 guests spread across two floors and a terrace.
Previously known as the Bag O’Nails, a historic music venue that hosted artists such as Jimi Hendrix and Elton John, the space has been transformed by Behind the Doors Design to reflect the unique, home-like atmosphere synonymous with Little Door & Co.
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The interior design aims to transport patrons to a residential setting with colourful soft furnishings, prints, bookcases and record collections.
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By GlobalDataThe venue’s decor will pay tribute to the Swinging London era of the 1960s, with nods to the music and fashion of the ’70s and ’80s.
The ground floor will feature a sitting room and a vinyl bar, while downstairs aims to emulate the feel of a house party – a kitchen disco with DJs from Wednesday to Saturday.
The lower ground floor will also house a living room, a laundry room and a games room equipped with retro video game consoles and a cocktail bar.
The cocktail menu, drawing inspiration from the flat’s DVD collection, will feature creative drinks served in unconventional household items such as vases and trophies, with sharers available in giant disco balls.
Differentiating itself from its sister sites, The Little Violet Door will operate from noon daily, seven days a week.
It will offer a menu of sharing dishes such as tacos and mezze boards. Little Door & Co’s signature bottomless brunch will be a weekend feature.
Little Door & Co’s co-founder and director Kamran Dehdashti said: “Following the success of The Little Scarlet Door, our ambition has always been to grow our footprint in central London. From hosting our first pop-up ten years ago, our fifth site is a real milestone.”
