Restaurant chain Long John Silver has purchased 76 ServUS-owned restaurants located primarily in Indiana for an undisclosed amount.
ServUs is owned by Long John Silver’s franchisee Bob Ruckriege and currently operates locations in central and northern Indiana, western Kentucky and southwestern Michigan.
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The transaction expands the restaurant chain’s company-owned store portfolio to 200 locations, as well as its workforce with the addition of ServUS’s operations team.
Long John Silver president and COO Brian Unger said: “This is an excellent opportunity to continue our brand revitalisation. We’re thrilled to add an extensive line-up of well-performing restaurants to our company-owned portfolio and to continue the legacy that Bob has left behind.”
Recently, the restaurant chain began renovating its locations with new designs and plans to implement the same for the newly acquired locations from ServUS in Indiana.
Furthermore, the company will add the brand’s new grilled platform to these restaurants.
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By GlobalDataRuckriege said: “This brand holds a special place in my heart and we’re very proud of the work we’ve put into these restaurants for the last 49 years. I know these restaurants and the team running them are in great hands.”
Established in 1969 as a 100% franchised system, Long John Silver currently operates 1,000 restaurants in the US offering a range of sea foods.
The company started acquiring restaurants in late 2015 and currently owns 20% of the restaurants in its franchise system.
