Mary Brown’s Chicken Korean-inspired sandwich comprises a crispy whole Canada Grade A chicken breast. Credit: CNW Group/Mary Brown’s Chicken.

Canadian quick service restaurant brand Mary Brown’s Chicken is set to launch its new Korean-inspired fried chicken sandwich, the K-Crunch.

From 26 March 2024, this limited-time offer will be available at Mary Brown’s locations nationwide.

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The K-Crunch features a crispy whole Canada Grade A chicken breast with a soy garlic glaze sauce, spicy coleslaw, tangy pickles, fried onion and spicy mayo on a brioche bun.

The sandwich can be consumed alone or complemented with a combo deal featuring Taters made from whole potatoes cultivated by Canadian farmers, along with a drink.

To celebrate the launch, Mary Brown’s Chicken plans to give away free K-Crunch sandwiches to the first 50 guests at each location on 26 March 2024.

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The promotion will be available in-store only and not applicable at MB Express locations or for delivery. The offer will be limited to one free sandwich per guest, with no purchase necessary.

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MBI Brands chief marketing officer Jeff Barlow said: “This sandwich has been a long time coming, and we are thrilled to expand our offerings into new and unchartered territory in the Canadian QSR [quick service restaurant] market.

“Our approach to this sandwich takes inspiration from celebrated signature Korean flavours, but through our unique culinary lens and approach to creating a great-tasting menu.”

MBI Brands is a privately owned restaurant company in Canada. It currently franchises and/or operates two QSR brands – Mary Brown’s Chicken and Fat Bastard Burrito.

In February 2024, Mary Brown’s Chicken announced plans to open its first overseas restaurant in Lisburn, Northern Ireland.

The new Lisburn location will serve dishes including Mary Brown’s Chicken’s Big Mary Chicken Sandwich, Taters, Chicken Tenders, bone-in Signature Chicken and Tater Poutine.

Mary Brown’s Chicken has 260 locations across Canada.