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January 6, 2022updated 20 Jul 2022 8:17am

McDonald launches plant-based burger in UK and Ireland

The McPlant will be the first plant-based option offered by the company to British and Irish customers.

McDonald’s has teamed up with vegan company Beyond Meat to introduce its first plant-based burger, the McPlant, in the UK and Ireland.

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Featuring a patty co-developed with Beyond Meat, the burger was trialled by the company at more than 250 restaurants last year.

As the latest addition to the company’s menu, the McPlant burger will be available across all McDonald’s stores in the UK and Ireland.

McDonald’s UK and Ireland chief marketing officer Michelle Graham-Clare said: “We’re so pleased that our McPlant is now officially ‘everywhere’ and available for more of our customers to taste and enjoy.

“We saw a remarkable response to the trial period back in October and now McPlant is on the high-street, in retail parks and service stations all over the UK and Ireland so all of our customers will be able to try it.

“We’re proud to once again be offering our customers more great-tasting options from McDonald’s. Its our same iconic taste – but plant-based.”

The plant-based burger, which took more than three years to develop, will be the first plant-based option offered by the company to its British and Irish customers.

The new burger features a vegan sesame bun, ketchup, pickles, lettuce, tomato and fresh onion, as well as vegan sauce and cheese. It is said to be prepared separately by using ‘dedicated utensils’.

Last December, McDonald’s opened its first net-zero carbon restaurant in Market Drayton, England.

In a similar move, KFC plans to add plant-based fried chicken from Beyond Meat to its menus.

This option will be available at KFC restaurants across the US for a limited period, starting from 10 January.

Free Report
img

The critical role of sustainability for Foodservice success in the 2020s

Consumers have radically re-thought their priorities in recent years and changed their habits for the good of the planet, starting to hold companies accountable for their ESG activities. These changes are set to be significant hallmarks of the Consumer Landscape in the 2020s. In order to appease consumers’ new concerns, meeting these new sustainability imperatives will be crucial for the recovery of the Foodservice industry. Consumers are expected to use ESG criteria much more actively in their selection of Foodservice brands to engage with. Download GlobalData’s free report to:
  • Understand the range of ESG challenges currently facing the Foodservice sector
  • Gain insight into consumers’ expectations via consumer survey deep dives
  • Learn from foodservice operators and brands who are already successfully embracing ESG strategies
Stay ahead of consumer concerns and rise to meet them. Download the report now.
by GlobalData
Enter your details here to receive your free Report.

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