View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
January 29, 2020

McDonald’s adds two chicken sandwiches to breakfast menu

McDonald's has added two new chicken options to its breakfast menu across its locations in the US.

McDonald’s has added two new chicken options to its breakfast menu across its locations in the US.

The Chicago-based company has unveiled the Chicken McGriddles and McChicken Biscuit sandwiches, which will be available as early as 6am seven days a week for a limited time while supplies last.

The Chicken McGriddles sandwich features a McChicken with warm maple griddle cakes. The McChicken Biscuit pairs the McChicken patty with a buttery biscuit.

McDonald’s menu innovation vice-president Linda VanGosen said: “With the nationwide launch of the Chicken McGriddles and McChicken Biscuit sandwiches, we’re giving our customers more of what they crave: mouthwatering chicken and breakfast options.

“McDonald’s is committed to remaining a leader in the quick-service breakfast category through our delicious offerings, consistent menu innovation, and a faster drive-thru experience.”

This move is expected to fend off competition from rivals such as Chick-fil-A and Popeyes, which have started offering chicken sandwiches in their breakfast menu.

Furthermore, competitor Wendy’s is also expected to launch a new breakfast menu in early 2020.

McDonald’s has been providing breakfast since 1971, starting with the classic Egg McMuffin, followed by breakfast burritos in 1991, and McGriddles in 2003.

In 2015, McDonald’s began serving all-day breakfast to its customers. The company is committed to using only cage-free eggs.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Verdict Food Service