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April 15, 2021

McDonald’s implements Global Brand Standards across 39,000 restaurants

McDonald’s has implemented new Global Brand Standards across its 39,000 company-owned and franchise restaurants as a commitment to providing safe and inclusive workplaces.

McDonald’s has implemented new Global Brand Standards across its 39,000 company-owned and franchise restaurants as a commitment to providing safe and inclusive workplaces.

The new initiatives are aimed at ensuring the physical and psychological safety of employees and customers by preventing violence, harassment and discrimination.

McDonald’s president and CEO Chris Kempczinski said: “There are no short cuts to ensuring that people feel safe, respected and included at a McDonald’s restaurant. This work starts by taking big, intentional moves.

“Our new Global Brand Standards reinforce our commitment to living our values such that at every interaction, everyone is welcome, comfortable and safe.”

The new standards will be implemented across all McDonald’s restaurants, in more than 100 countries.

McDonald’s said that the implementation of the standards will be supported by a suite of policies, tools, training and reporting mechanisms.

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The new Global Brand Standards focus on four areas – harassment, discrimination and retaliation prevention; workplace violence prevention; restaurant employee feedback; and health and safety.

The US National Franchisee Leadership Alliance (NFLA) chairman Mark Salebra said: “As employers, we have an important role to play in setting the bar high for a values-led, safe and inclusive working environment.

“Our franchise community is committed to adhering to the standards and model what it means to support our employees in doing what we do best—serving our customers and communities with integrity and respect.”

Beginning from January next year, McDonald’s restaurants will be evaluated and held accountable in accordance with the restaurant chain’s market’s business evaluation processes.

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