The new standards will be implemented across all McDonald’s restaurants. Credit: Roman Lopez on Unsplash.

McDonald’s has implemented new Global Brand Standards across its 39,000 company-owned and franchise restaurants as a commitment to providing safe and inclusive workplaces.

The new initiatives are aimed at ensuring the physical and psychological safety of employees and customers by preventing violence, harassment and discrimination.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

McDonald’s president and CEO Chris Kempczinski said: “There are no short cuts to ensuring that people feel safe, respected and included at a McDonald’s restaurant. This work starts by taking big, intentional moves.

“Our new Global Brand Standards reinforce our commitment to living our values such that at every interaction, everyone is welcome, comfortable and safe.”

The new standards will be implemented across all McDonald’s restaurants, in more than 100 countries.

McDonald’s said that the implementation of the standards will be supported by a suite of policies, tools, training and reporting mechanisms.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The new Global Brand Standards focus on four areas – harassment, discrimination and retaliation prevention; workplace violence prevention; restaurant employee feedback; and health and safety.

The US National Franchisee Leadership Alliance (NFLA) chairman Mark Salebra said: “As employers, we have an important role to play in setting the bar high for a values-led, safe and inclusive working environment.

“Our franchise community is committed to adhering to the standards and model what it means to support our employees in doing what we do best—serving our customers and communities with integrity and respect.”

Beginning from January next year, McDonald’s restaurants will be evaluated and held accountable in accordance with the restaurant chain’s market’s business evaluation processes.