Fast-food restaurant chain McDonald’s has launched its own delivery service in Australia as part of its digital and delivery expansion plan in the country, The Australian reported.

The company is said to have launched its McDelivery service through its MyMacca’s app.

According to the newspaper, McDonald’s trialled the service in select restaurants across New South Wales (NSW) earlier this month.

With the introduction of the new service, customers will be able to place their orders directly using the app.

The service has been available in the US for many years.

McDonald’s Australia operations vice-president Cameron Newlands said that more than 800 restaurants in the country will begin providing the service.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

Newlands continued: “McDelivery via MyMacca’s is the next phase of our digital app expansion.

“Tailored to suit our customers’ needs, we are confident the service will enhance convenience and unlock even more value for our customers.”

The fast-food restaurant chain will also provide free delivery services for customers that place orders of more than $40 using the MyMacca’s app between 27 February and 5 March.

Previously, McDonald’s offered home deliveries in the country through third-party platforms, such as Uber Eats, Menulog and Doordash.

This is the first time that the company will offer delivery to its customers through its own delivery service.

McDonald’s will also continue to be available through third-party services.