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July 31, 2019

Menu Group acquires Ukrainian food-ordering marketplace Eda.ua

British food delivery firm Menu Group has acquired Ukrainian food-ordering marketplace Eda.ua for an undisclosed amount.

UK-based food delivery firm Menu Group has acquired Ukrainian food-ordering marketplace Eda.ua for an undisclosed amount.

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Founded in 2014, Eda.ua is said to be one of the largest food-ordering marketplaces in Ukraine with more than 500,000 existing users.

It currently operates in 29 different cities with 1,500 restaurants on its platform.

The company reported $5.5 million in gross merchandise volume (GMV) last year and aims to achieve a 200% growth this year.

In addition, Menu Group will now integrate its own logistics system with Eda.ua and gradually introduce the Menu.ua platform, allowing all other Ukrainian restaurants to increase sales by up to 50%.

Menu Group CEO Vahan Kerobyan said: “We are excited to have an opportunity to work for the clients in Ukraine. The work that the professional Eda.ua team led by CEO Evgeny Kazantsev is doing on the Ukrainian market is an inspiration for us, and we are thrilled to welcome them to Menu’s winning team.”

Leveraging a hybrid business model, the group aims to offer food delivery services through the Menu.ua platform in at least five Ukrainian cities by integrating a marketplace and its own delivery chain.

The group entered the Former Soviet Union (FSU) in 2012 by launching its services in Armenia, followed by Georgia and Belarus.

The latest acquisition is part of the company’s strategic expansion to further bolster its presence in the FSU.

Furthermore, Menu Group is currently in the process of raising $10m in a bid to enter Kazakhstan and other countries of the region.

Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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