US fast-casual chain MOD Pizza has partnered with Bikky, a customer data platform developer for restaurants, to boost its customer analytics capabilities across its portfolio of 500 locations.
The pizza chain will leverage the platform to refine its marketing and menu strategies to better resonate with customers and subsequently boost profits.
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Bikky will help the restaurant chain to capture and leverage both digital and in-person customer data.
It will supply comprehensive metrics including new and repeat customer counts, ordering channels, dayparts and menu item preferences.
Bikky will also assist MOD Pizza to better assess the effectiveness of its loyalty campaigns and promotions and to examine conversion rates, revenue and their influence on customer visit frequency.
Bikky’s access to loyalty, in-store and off-premise data has the potential to boost MOD’s consumer visibility eight-fold.
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By GlobalDataMOD Pizza customer relationship management and loyalty director Ben Sadler said: “Our partnership with Bikky enables a new avenue for additional insight into predicting what we can be doing to better serve our loyal, regular and first-time customers, and evaluate how we’re levelling up.
“While we love and understand our loyal customers, we’re excited to get to know the rest of our guests.”
The National Restaurant Association has projected that restaurant industry sales will reach $1.1 trillion in 2024, a 10% increase from the forecast for 2023.
Bikky co-founder and CEO Abhinav Kapur said: “Every restaurant brand succeeding in today’s digital-first world understands that an investment in their technology is the same as an investment in their customers.
“We’re proud to help them make more data-informed decisions that achieve their mission of putting their people and customers first.”
In March 2024 American fast-food chain Bojangles partnered with Bikky to enhance its grasp of digital-first consumer behaviours.
Through Bikky’s platform, Bojangles will obtain metrics such as guest frequency and lifetime value, along with strategic insights such as the impact of promotional offers on customer retention.
