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January 20, 2020

Indian dairy producer Mother Dairy enters QSR segment

India-based milk and milk products producer Mother Dairy has entered the quick service restaurant (QSR) segment with the opening of its first cafe in Noida.

India-based milk and milk products producer Mother Dairy has entered the quick service restaurant (QSR) segment with the opening of its first cafe in Noida.

The newly opened ‘Caf Delights’ restaurant will serve a range of food options and delicacies from across the country.

Caf Delights will feature dine-in and take away options.

The restaurant is located at Sector-1 of Noida and was inaugurated by Union Minister of State for Animal Husbandry, Dairying and Fisheries Sanjeev Kumar Balyan.

Balyan was quoted by PTI as saying: “Mother Dairy is amongst those institutions which have consciously worked towards bridging the gap between the farmers of the hinterlands and urban consumers. Initiatives like these offer an unmatched dining experience to the consumers with quality food options to savour upon and at the same time, create more avenues of the farmers’ produce.”

Over the next 12 months, Mother Dairy intends to open around 60 restaurants in Delhi-NCR region.

According to Mother Dairy Fruit and Vegetable managing director Sangram Chaudhary, initiatives such as these will indicate the growing importance of farmers and their contribution in the complete food chain.

Chaudhary said: “Changing lifestyles, increased disposable incomes and availability of new formats have attracted consumers to look out and opt for new and modern alternatives for food consumption.

“In recent years, ice cream and snacking parlours have gained popularity and to match these changing consumer preferences, we aim to start a modern and contemporary outlet, which will further help us in providing quality food options in conformance to food safety and hygiene norms.”

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