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May 4, 2018

MTY Food Group names Eric Lefebvre as new CEO

MTY Food Group has named its chief financial officer (CFO) Eric Lefebvre as the company’s new chief executive officer (CEO), effective 02 November this year.

MTY Food Group has named its chief financial officer (CFO) Eric Lefebvre as the company’s new chief executive officer (CEO), effective 02 November this year.

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The restaurant operator has taken this decision after current CEO Stanley Ma informed his retirement from the role. Ma will officially retire on 02 November this year and continue to serve as the chairman of board of directors.

Ma said: “Over the past decade, MTY has assembled a strong leadership team to drive its business to new heights but also in anticipation of this day. We have been reiterating for many years that MTY is no longer a one-person company, but rather a team of 700 people.

“I intend to be an active chairman, providing guidance for our acquisition strategy, while Lefebvre and our remarkable senior leadership team will carry the operations of the Company and execute MTY’s strategy.

“Lefebvre has played a pivotal role in the Company over the past 9 years. His decisive leadership, management skills and great knowledge of our industry qualify him to be promoted into that role.”

Lefebvre joined MTY as vice-president and controller in 2009, following which, he was promoted to the role of CFO in 2012.

In his role as CFO, Lefebvre has contributed to steady growth of MTY by increasing the store count from 1,570 locations to 5,700 locations.

In addition, the company’s COO Claude St-Pierre will step down from her role on 02 November this year and will focus on the company’s acquisition strategy. However, she will retain her role as MTY’s director and secretary.

Lefebvre will recommend a new CFO from team of executives during the transition period.

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How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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