Fast-casual restaurant brand Muscle Maker Grill has expanded its store network with the acquisition of one of its previously franchise-owned Midtown Manhattan location in New York City, US.
Under the terms of the deal, the acquired restaurant, located at 1099 2nd Ave, now has become a corporate-owned restaurant.
Go deeper with GlobalData
The Midtown Manhattan restaurant offers its customers various options such as dine in, take out, delivery and online ordering through its MMG Rewards mobile app along with meal plans, smoothies, shakes, and other menu items. It also offers catering services to its customers.
Customers can also place orders directly by calling up the restaurant or through its website.
Muscle Maker Grill chief executive officer Michael Roper said: “We’re thrilled to add another corporate location under our belt, especially one of our highest volume locations in a very fast-paced market.
“The former franchisees did an excellent job of building awareness within the market and we’re looking forward to taking things to the next level. No major changes are being made to the location, so guests can expect the same great food with their health in mind.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe fast-casual chain is continuing its plans to add non-traditional locations to its portfolio.
In addition, Muscle Maker will open new locations at the Fort Meade Army & Air Force Exchange Service in Maryland and the Camp Elmore Marine Corps base in Norfolk, Virginia this fall.
Established in 1995, Muscle Maker offers chicken, grass-fed beef, steak, turkey, pasta, burgers, flatbread pizzas, wraps, and entrée salads along with a range of fruit smoothies, protein shakes and supplements.
In June this year, the fast-casual chain opened its second location at the Army & Air Force Exchange Service in Fort Benning, Georgia.
