American fast food restaurant company Nathan’s Famous has reached a partnership agreement with UAE’s Mezzan Holding to make halal hot dogs.
Mezzan is a manufacturer and distributor of food, beverage, fast-moving consumer goods (FMCG) and pharmaceutical products in the Gulf region. It operates in seven countries through 30 subsidiaries.
Nathan’s Famous’ plans to strengthen its commitment to the Middle East with the production and distribution of Halal Nathan’s Famous products.
As part of the partnership, Mezzan subsidiary Khazan Meat Factory will manufacture a five-piece pack and eight-piece pack of hot dogs for retail and foodservice vendors in the region.
Nathan’s Famous Restaurants senior vice-president James Walker said: “We believe our partnership with Mezzan provides a wealth of advantages for the Nathan’s Famous brand in and around the Gulf region, from growth opportunity to the ability to provide quality halal product to our fans in the region.
“Through its storied history, Mezzan has worked with some of the world’s best-known consumer manufacturers to bring their products to the GCC, and we are thrilled to add Nathan’s to the distinguished list of brands and expand our reach throughout the UAE and beyond.”
Nathan’s Famous also expects to leverage Mezzan’s distribution abilities, private and cooperative supermarket clients and food services customer base to support its growth.
Mezzan Holding commercial director Lindsay Wakefield said: “With Nathan’s strong heritage in the US and Mezzan’s manufacturing, marketing and distribution footprint in the region, this partnership will allow Middle East consumers to enjoy the flavour of New York locally.”