Fast food restaurant company Nathan’s Famous has partnered with Let us Nudge, a restaurant technology solution provider, to boost sales using campaign management and targeted coupons.

The New York hot dog brand will pilot the tech company’s Nudge@Home platform across 15 of its restaurants in the US.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Let us Nudge’s technology offers table seating efficiencies. During slow times, the platform enables restaurants to offer incentives to attract more customers.

The technology helps to optimise restaurant traffic and frequency by gently nudging customers during busy times to facilitate table turnover with incentives.

Nathan’s Famous marketing vice-president Phil McCann said: “At Nathan’s Famous, we are always seeking partners with innovative technology that enables us to offer our customers and franchisees the best experience possible.

See Also:

“We are excited to move forward with the pilot programme with Let us Nudge. This programme will not only incentivise our guests to visit our restaurants via targeted, ‘smart’ couponing, but importantly we will gain valuable analytics on guest preferences.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Let us Nudge currently serves a wide range of restaurants, including large franchise chains, fine-dining and small family-owned restaurants.

Let us Nudge founder Rehan Khanzada said: “We are thrilled to partner with Nathan’s Famous, an iconic brand synonymous with American tradition and the flavour of New York.

“We feel our partnership with Nathan’s Famous, through our Nudge@Home platform, will help other quick-service restaurants shape customer behaviour by optimising restaurant traffic and frequency, increasing customer satisfaction, and building customer loyalty.”