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September 8, 2022

New York restaurant brand Philippe Chow unveils expansion plan

Initially, Philippe Chow will expand its footprint to Washington, DC, as well as the Middle East.

New-York-based restaurant brand Philippe Chow has unveiled plans to expand its presence in the US market as well as overseas.

Part of Merchants Hospitality, Philippe Chow will make its debut in Washington, DC, later in the year or by early 2023.

The restaurant brand is also in talks to further expand its US footprint, targeting markets that include Miami, Atlanta, Nashville, Austin, Dallas and Chicago.

It added that discussions were also underway for a third New York location at the Rockefeller Center.

As part of its overseas expansion, Philippe Chow will enter the Middle East market. Its first location in the region is planned to launch in Riyadh, Kingdom of Saudi Arabia (KSA), in December.

Throughout 2023 and 2024, the company plans to open Philippe Chow restaurants across the KSA in AlUla, Jeddah, The Red Sea and Al Kobar.

In addition to the KSA, the restaurant brand is focusing on expanding its reach to other international markets, including London, UK; Tel Aviv, Israel; Mumbai, India; Dubai and Abu Dhabi in the UAE; and undisclosed locations in Bahrain.

Philippe Chow president and CEO Abraham Merchant said: “We are thrilled to announce the expansion of Philippe Chow both here in the United States and overseas.

“Our hope is to give newcomers and fans across the globe a taste of Chef Chow’s renowned style of elevated Chinese cuisine, alongside the unparalleled service and ambience that we pride ourselves in.

“We’re always looking for dynamic locations with discerning diners, and look forward to the continued expansion of the Philippe Chow brand.”

Known for its Beijing-style cuisine, the first Philippe Chow restaurant opened in Uptown Manhattan in 2005.

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