Noodles & Company announces proposed franchise expansion

18th February 2021 (Last Updated February 18th, 2021 10:42)

Fast-casual restaurant Noodles & Company has announced proposed expansion through a multi-unit franchise growth initiative in southern and southwestern regions in the US.

Noodles & Company announces proposed franchise expansion
Noodles & Company will target select DMAs in the southern and southwestern markets for its expansion. Credit: Dwight Burdette.

Fast-casual restaurant Noodles & Company has announced proposed expansion through a multi-unit franchise growth initiative in southern and southwestern regions in the US.

The chain plans to expand an off-premise oriented footprint that suits the current consumer environment.

The latest expansion will be fuelled by company locations, existing franchisees, and potential new partnerships with experienced multi-unit franchise owners.

Noodles & Company will target select designated market areas (DMAs) in the southern and southwestern markets, including Alabama, Florida, Georgia, New Mexico, South Carolina, and Texas, for its expansion.

Recently, the company hired vice-president of franchise development John Ramsay to support the planned growth.

Ramsay said: “As a leader in the fast-casual space, Noodles & Company stands out to franchise partners because we offer an innovative menu, a competitive investment, and a brand that’s really unlike any other.

“Further differentiating the Noodles franchise opportunity is our successful model for off-premise dining, distinctive store designs, featuring smaller footprint units, pick-up windows for digital orders where feasible, more efficient value-engineered equipment packages, and streamlined operational procedures.”

For its expansion plans, Noodles & Company is seeking qualified multi-unit franchise partners. Those interested are required to possess strong business acumen and proven restaurant industry success.

Ramsay added: “Further strengthening the value of Noodles and opportunity for new franchise partners, the restaurants that we have opened over the past two years have been our best performing vintage of restaurants in the company’s history.”

The company’s menu options can be customised to fit various dietary needs. Its menu features a wide variety of healthy and nutritious dishes that are made-to-order with fresh, delicious ingredients to satisfy any craving.