Canadian vegan fast-food chain Odd Burger has announced a significant expansion into the US market with its second US Area Representative Agreement to establish 40 locations in Florida up to 2031.
The first agreement, a 20-location deal in Washington State, was signed in June 2023.
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For the Florida expansion, the restaurant brand has partnered with StarMatt, a local real estate and franchise development company led by Prashant Dalal and Vishal Valsadia.
Co-founder Dalal, also Odd Burger’s area representative for Ontario, has been instrumental in almost doubling the brand’s footprint in the region within a year.
Valsadia, president of Matti Homes, contributes his extensive background in real estate and commercial property development.
Dalal said: “We see an incredible opportunity in the Florida market.
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By GlobalData“We feel that our team has the perfect experience to succeed in developing this territory and we believe that the Odd Burger brand will rapidly expand across Florida.”
Odd Burger’s growth strategy in the US relies on a territory development approach. The company sells franchise development rights state by state to area representatives who understand local market dynamics.
Representatives are responsible for securing franchise partners, aiding with site selection, overseeing construction and providing ongoing support to franchisees.
In return for developing the territory, area representatives receive a share of the franchise fee, development fees and ongoing royalties from operational locations within their jurisdiction.
Odd Burger’s US presence with the latest agreement is set to include 60 locations under franchise development.
Odd Burger co-founder and CEO James McInnes said: “We couldn’t be more excited to start expanding into the Florida market.
“We are very fortunate to have such a strong partnership with StarMatt, and we are confident that they will be successful in expanding into the Florida market.”
In Canada, the company plans to further expand its footprint with four new locations in Ontario in the Greater Toronto area and one in Vancouver, British Columbia, bringing the total number of operational locations to 21.
