The development group could also be given the right of first refusal to purchase additional territories in other South-East Asian countries. Credit: Ilya Mashkov on Unsplash.

Vegan fast-food chain Odd Burger has signed a non-binding letter of intent (LoI) with development group Earthlings Canada to open 150 restaurant outlets in India and Singapore.

Over a period of ten years, Earthlings Canada will open 145 locations in India and five in Singapore.

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The first location is set to open in Mumbai by the end of 2023. This store will also serve as a model store for the territory.

Odd Burger co-founder and CEO James McInnes said: “The growth opportunity in the Indian market is significant.

“It is estimated that there are 574 million people that follow a meat-free diet in India, with 126 million of those adhering to a vegan diet. The local connections and know-how gained through our partnership with the developer group will help us service this large and growing market.”

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A definitive agreement is expected on or before 31 May 2023. After this time, Earthlings Canada could be given the master franchise rights in India and Singapore.

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The development group could also be given the right of first refusal to purchase additional territories in other South-East Asian countries, including Australia and New Zealand.

Desai said: “We expect there to be tremendous excitement when we launch Odd Burger in the Indian market. The market is craving an industry-leading brand like Odd Burger to provide a vision for a sustainable future and to make plant-based eating more accessible.”