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September 3, 2020

Online food ordering platform BellyMelly launches services in US

Online food ordering service BellyMelly has announced the launch of its services in Chicago, US, enabling users in the city to order takeout from their favourite restaurants.

Online food ordering service BellyMelly has announced the launch of its services in Chicago, US, enabling users in the city to order takeout from their favourite restaurants.

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  • Areas foodservice industry players should be focusing on for digital investment
  • Consumer insight into attitudes towards digital convenience
  • Challenges facing foodservice, in terms of investment and logical considerations
  • Key examples of top industry players
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The online food ordering service has reduced the processing rates to 5% per order for restaurants in the city.

BellyMelly is a restaurant-friendly marketplace and works with local restaurant owners to transition them away from damaging third-party platforms.

BellyMelly founder David Litchman said: “I have spent over 30 years in the Chicago restaurant industry and have seen firsthand how third-party technologies and their hidden fees, penalties and charges can cause serious problems for local restaurants.

“Our goal is to put the relationship back into food ordering by encouraging and inspiring people to play a more active role in supporting the local restaurant economy and serving their communities.”

Currently, BellyMelly is working with multiple restaurants, including Pockets, Bojono’s Pizzeria, Little Red Hen, Spuntino, Makisu Shushi Lounge & Grill, Poke Burrito, Dao Thai, Pavillion Restaurant & Lounge, Stacked & Folded, Lulu’s, Taco Diablo, Siam Pasta, Frida’s Breakfast & Lunch, and Clarke’s Restaurant.

Furthermore, in Chicago, it has partnered with other organisations, including Intonation, PAWS Chicago, Lynn Sage Cancer Research Foundation, Chicago Coalition for the Homeless and the Greater Chicago Food Depository.

Customers can place orders from a local restaurant, using the BellyMelly app or online portal.

Upon checkout, users can select from a list of local community organisations to make a donation at no cost to BellyMelly or the customer.

Once the payment for the order is complete, BellyMelly sends profit to the restaurant and shares $1 donation directly with a community organisation.

Working with students at Northwestern University, the platform is assisting with fundraising efforts for organisations, including Northwestern University Dance Marathon, Evanston Fight for Black Lives and Relay for Life.

Free Report
img

Meet emerging digital demand in the foodservice industry

Global digital pressures are making waves across sectors. The foodservice industry is seeing particular impact as consumers change the way they operate. It is therefore essential to know how to navigate the challenges that digital is presenting to the industry and its consumers. GlobalData’s free report explores the market outlook for the global foodservice industry, with insights into how foodservice operators, brands, and their suppliers can meet changing demands. Key features in this report include:
  • An overview of dine-in, takeaway, and delivery forecasts up to 2026
  • Areas foodservice industry players should be focusing on for digital investment
  • Consumer insight into attitudes towards digital convenience
  • Challenges facing foodservice, in terms of investment and logical considerations
  • Key examples of top industry players
Adapt and stay on top. Download our free report now.
by GlobalData
Enter your details here to receive your free Report.

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