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August 3, 2018

Oracle reveals more than half of consumers use restaurant apps

A study conducted by Oracle Food and Beverage has shown that 57% of consumers globally have used or are using mobile apps to engage with restaurants.

A study conducted by Oracle Food and Beverage has shown that 57% of consumers globally have used or are using mobile apps to engage with restaurants.

The report highlights the trends based on results of a study involving 15,000 consumers across Europe, Latin America, Asia-Pacific and North America.

According to the study, 23% of consumers have at least one restaurant app on their mobile device, while two-thirds have more than three mobile apps on their devices and around 70% are using those apps at least once a week.

“Operators that lean into the mobile opportunity for the food and beverage industry will have a significant competitive advantage.”

Oracle Food and Beverage strategy vice-president Chris Adams said: “Consumers are willing to engage with brands through mobile applications if operators can deliver differentiated value.

“Operators that lean into the mobile opportunity for the food and beverage industry will have a significant competitive advantage with greater insight into service preferences and emerging menu trends.”

Around 82% of consumers from Asia Pacific are using a hospitality app at least once a week compared to 54% of consumers in North America.

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One in five global consumers have at least one app for a food delivery service and 23% have a booking app for hotels or restaurants on their device.

The report also states that 28% of consumers and 37% of Asia-Pacific consumers have made payments for food and drink from an app on their mobile device at least once.

The study noted that increased app engagement across global consumers creates new opportunities to personalise service, incentives and menu offerings.

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