Online ordering enablement platform for restaurants Ordermark has entered technology partnership with enterprise point of sale (POS) and self-service solution TRAY.

The integration with Ordermark will allow restaurant operators to accept orders from different third-party online ordering services, and send them to the Tray system and to the kitchen printer automatically.

According to the company, the technology partnership removes the extra order-entry step at the restaurant and ensures that the customer’s order is placed as intended.

This type of platform has an operational challenge as orders are usually sent via separate tablets, that requires employees to enter the order manually from the tablet into the system before the kitchen can start preparing it.

Tray CEO Peter Kellis said: “Our integration with Ordermark simplifies this process so that orders from third-party sites can go directly into the restaurant’s POS and kitchen printer. Thus eliminating the need for tablets and reducing time spent on order entry.

“As a POS provider that is focused heavily on self-service technology, we certainly feel that this integration was an important step for TRAY.”

Based in Los Angeles, California, Ordermark assists restaurant brands by sending orders from many online ordering services to single place.

The company currently serves various restaurant brands including Which Wich, Buffalo Wild Wings, Little Caesars, Papa Johns, Dickey’s Barbecue Pit, Yogurtland, and Sonic.

Ordermark CEO Alex Canter said: “We’re excited to be partnering with Tray. Our aim is to help restaurants embrace online ordering by making it easier and more profitable, and this partnership lets us reach more restaurants faster.”

TRAY is designed to serve as a standalone system or as a layer on top of existing POS technology infrastructure.