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Orduo has introduced its white-label restaurant online ordering platform for resellers across the US.

The company said that its platform helps restaurants to have a direct and ongoing relationship with their current solution providers.

This turnkey ordering solution is said to allow resellers to have a fully branded ordering platform, which supports easy maintenance for their restaurant clients.

In a statement, the company said: “Orduo provides reseller partners with all of the tools to launch and support their restaurants’ online ordering.

“Beyond the online ordering service, the programme includes an enhanced mobile app for better order handling; a free restaurant website builder; integrations into third party solutions, such as Google Business Profile and Star Micronics.

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“For resellers in the payments space, Orduo integrates with over 70 different merchant gateways, including Authorize.Net, CardConnect, Elevon, Heartland, NMI, Payeezy, PayPal, Stripe, TransFirst, USA ePay and WorldPay.”

The company claims that its technology also offers tools, such as an invoice manager, for tracking and billing the activities of restaurant clients.

Orduo’s new technology is targeted at value-added resellers (VARs) as well as independent sales organisations (ISOs), enabling providers in their verticals to deliver an online ordering component.

This is said to translate into additional value and revenue for clients.

Furthermore, Orduo’s new platform allows resellers to offer online ordering solutions under their own brands.

Orduo CEO Scott Arkin said: “Orduo is the perfect addition for those looking to diversify their service offerings to restaurants. The technology opens doors and increases revenue for the reseller across the board.

“This programme marries the exciting growth of online ordering with the solutions that our partners are already providing.”