Panera Bread has revealed its next-generation bakery-cafe restaurant design as it continues to innovate the fast-casual guest experience.
The new design will feature double drive-thru lanes, of which one lane will be assigned for the restaurant’s Rapid Pick-Up service.
The new Panera concept will feature digitised menus both in-cafe and for drive-thru. It will also feature updated ordering kiosks with automatic loyalty identification.
Additionally, it will support contactless dine-in and delivery service.
Panera Bread chief brand and concept officer Eduardo Luz said: “Innovation is core to who we are and with our new next-generation Panera concept, we are doing what we’ve always done – keeping a personalised experience for the guest at the heart of everything we do.
“We’re doubling down on what has always made Panera unique – creating human connection through caring associates and a warm, inviting environment filled with the smell of freshly-baked bread – while continuing to be a leader in digital access for the off-premise world.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData
The restaurant chain plans to open its first next-generation bakery-café in November, in Ballwin, Missouri, US.
Panera said that the bakery-cafe ovens at its new restaurant will be fully visible to its guests, so that they can witness the baking process happening throughout the day.
The new restaurant-café will also have a refreshed brand identity.
To develop the new logo and brand identity, Panera worked with brand design agency BrandOpus, while its next-generation restaurant concept was developed by ChangeUp.
As of 27 April, Panera operated 2,118 bakery-cafes across 48 states as well as Ontario, Canada, under the Panera Bread or Saint Louis Bread Co names.