Panera Bread is set to add three egg wraps, new bakery items and focus on a revamped coffee programme in an effort to improve its breakfast offerings.
Panera’s three new 100% clean breakfast wraps have been designed to provide consumers with wholesome options ideal for on-the-go occasions.
They are integrated with Panera’s digital ordering platforms and Rapid Pick-Up and Delivery services and packed in a whole grain lavash wrap.
The new breakfast category includes classic Maple Glazed Bacon with Scrambled Egg & Gouda Cheese; Chipotle Chicken with Scrambled Egg, Avocado and Peppadew peppers; and the vegetarian Mediterranean with Scrambled Egg White, roasted tomatoes, spinach and Feta cheese.
Panera Bread CEO Blaine Hurst said: “Craveable, clean, high-quality menu options made easily accessible by digital and channel access is what has propelled our lunch business forward.
“Now we are taking that powerful combination to breakfast, giving our guests even more of what they want, when and where they want it.”
The company is also revamping and expanding its coffee offerings to meet the quality of its food.
Panera’s new offering Cold Brew is a smoother and sweeter alternative to traditional iced coffee and can easily be consumed. Two new flavoured options, Madagascar Vanilla Cream Cold Brew and Madagascar Vanilla Almond Cold Brew are made with unsweetened almond milk.
The company also started rolling out two new coffee blends, Light Roast and Dark Roast.
Light Roast is a blend of Central and South American beans with hints of citrus, roasted nuts and chocolate, while Dark Roast is made of Costa Rican and Colombian coffee beans that give it a mellow finish.
Freshly ground from whole beans on premise, the two new blends will be available in Panera bakery-cafes across the US this year accompanied by the current Hazelnut and Decaf offerings.
Panera is also offering ten new bakery items, including Cheese and Cherry Brittanys, Almond and Chocolate Croissants, Cinnamon Crunch, Blueberry and Orange Scones, a Cocoa & Creme cookie, Brownie and a Vanilla Cinnamon Roll.