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August 26, 2020

Panera integrates with Google to expand off-premise capabilities

Panera has integrated with Google's platforms, including Google Search, Google Maps and Google Assistant, to expand its off-premise capabilities and accessibility.

Panera has integrated with Google’s platforms, including Google Search, Google Maps and Google Assistant, to expand its off-premise capabilities and accessibility.

With bakery-cafes available across the country, guests can order food with the touch of a button through Google for contactless curbside pick-up or delivery.

For a limited period, guests will also receive 20% off on their first delivery.

Contactless payments through Google Pay improve the process and experience.

Users are required to search for ‘Panera near me’ on Google Search and Maps to check the available favourite food options from the local bakery-cafe.

To use Google Assistant, users will have to say ‘Hey Google, find Panera near me’ to find the nearest Panera Bread location and place an order from the café.

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Panera chief digital officer George Hanson said: “Our guests are looking to us to provide easy, contactless ways to order their next meal from Panera.

“As a tech-forward brand, we are committed to growing our digital presence and off-premise channels.

“By teaming up with Google and integrating with their Search, Maps and Assistant platforms, there are now even more seamless, simple ways to order your Panera favourites for curbside pick-up and delivery.”

The company plans to reopen its cafes, using a phased approach guided by safety standards issued by brand, federal, state and local governments.

The bakery-cafes will offer off-premise options, adhering to strict safety measures.

Google senior product manager Anantica Singh said: “As consumer behaviour continues to shift towards digital ordering, our team is focused on building ways to make online ordering quick and accessible for restaurants.

“Panera is an industry-leading restaurant brand and we are excited that we are unlocking a new way for people to order their favourite Panera meals directly on Google.”

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