PepsiCo Foodservice has extended its agreement with US-based beverage company CS Group to acquire exclusive distribution rights for craft mixers in the US.

The agreement also expands the presence of the company’s brand portfolio offering to customers in bars, hotels, restaurants and casinos.

PepsiCo Foodservice sales senior vice-president Heather Hoytink said: “PepsiCo strives to set the standard for partnership in the foodservice industry and we believe that the addition of Cool Attitudes Craft Mixers to our portfolio will enable our customers to stay ahead of market demand for premium craft cocktails with a convenient, cost-effective option on the bar gun.”

Launched in 2015 by CS Group, the cool attitudes craft mixer line-up features craft cocktails blended using bag-in-box beverage dispensing technology and contain Fair Trade cane sugar, organic agave nectar, fresh juices and other natural flavours as ingredients.

The line-up offers four flavours such as margarita, bloody mary, sweet & sour and ginger beer.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

CS Group CEO Rich Davis said: “Cool Attitudes Craft Mixers enjoyed the immediate acceptance of the Las Vegas bar and restaurant professionals and the brand is now pouring in all four major casino groups.

“Just four years since launch, such aggressive growth has Cool Attitudes Craft Mixers trending to become the leading mixer sold in Las Vegas by 2019, and the brand continues to expand its presence in Chicago, California, Florida and the Northeast.”

CS Group beverage brands are available across 25,000 restaurants, hotels, casinos, bars, clubs, universities, institutions and vacation venues, as well as through a network of distributors across the US.

PepsiCo Foodservice offers a range of beverages, snacks, and food brands such as Pepsi-Cola, Mountain Dew, Lipton Iced Tea, Aquafina, Lay’s, Doritos, Gatorade, Quaker, and Tropicana.