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April 23, 2019

PepsiCo Foodservice introduces new hydration platform

PepsiCo Foodservice has introduced a new hydration platform in a bid to cater to the need for consumption of low-and-no-sugar drinks.

PepsiCo Foodservice has introduced a new hydration platform in a bid to cater to the need for consumption of low-and-no-sugar drinks.

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Consumers have radically re-thought their priorities in recent years and changed their habits for the good of the planet, starting to hold companies accountable for their ESG activities. These changes are set to be significant hallmarks of the Consumer Landscape in the 2020s. In order to appease consumers’ new concerns, meeting these new sustainability imperatives will be crucial for the recovery of the Foodservice industry. Consumers are expected to use ESG criteria much more actively in their selection of Foodservice brands to engage with. Download GlobalData’s free report to:
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The new platform is part of the company’s Beyond the Bottle efforts and helps reduce the impact of plastic on the environment.

It also allows them to digitally track their hydration, and meets the demand for more sustainable packaging options by offering beverages without single-use plastic bottles.

The hydration platform features three components including a hydration dispenser, a companion smartphone app, and a personalised QR code sticker for reusable bottles.

Customers can customise by selecting various options such as zero-calorie flavour, carbonation, and temperature by using the companion mobile app. They can also save their customised drinks options for future use.

“This new hydration platform is an exciting step in the PepsiCo Beyond the Bottle innovation pipeline.”

In addition, the platform tracks the environmental impact by recording the count of plastic bottles saved with each pour.

Beyond the Bottle Ventures and SodaStream EVP Jim Andrew said: “This new hydration platform is an exciting step in the PepsiCo Beyond the Bottle innovation pipeline.

This platform is a great example of how we are evolving our portfolio to provide more sustainable options for consumers to get personalised, great-tasting beverages.”

PepsiCo Foodservice chief marketing officer Scott Finlow said: “This new platform addresses a number of trends we’re seeing resonate with consumers, including increasing concern for the environment and preference for refillable bottles, as well as desire for choice and personalisation whenever possible.

“Now, whether they’re at home, work, or on-the-go, we’ve given people a way to make more sustainable choices throughout their day and achieve their personal hydration goals.”

The company will introduce the platform at select workplaces, universities, and hospitality partners this year with plans to expand the platform to additional locations in the future.

Free Report
img

The critical role of sustainability for Foodservice success in the 2020s

Consumers have radically re-thought their priorities in recent years and changed their habits for the good of the planet, starting to hold companies accountable for their ESG activities. These changes are set to be significant hallmarks of the Consumer Landscape in the 2020s. In order to appease consumers’ new concerns, meeting these new sustainability imperatives will be crucial for the recovery of the Foodservice industry. Consumers are expected to use ESG criteria much more actively in their selection of Foodservice brands to engage with. Download GlobalData’s free report to:
  • Understand the range of ESG challenges currently facing the Foodservice sector
  • Gain insight into consumers’ expectations via consumer survey deep dives
  • Learn from foodservice operators and brands who are already successfully embracing ESG strategies
Stay ahead of consumer concerns and rise to meet them. Download the report now.
by GlobalData
Enter your details here to receive your free Report.

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