PepsiCo Foodservice is set to announce four new programmes that have been designed to offer support to restaurants and their workers affected by the Covid-19 crisis.
The company noted that eight million restaurant workers are currently unemployed due to the pandemic and 3% of restaurants in the US have already permanently closed.
During this challenging time, PepsiCo is introducing various initiatives to support the foodservice industry.
To support struggling restaurant workers, the company committed $1m to help kick-start the Restaurant Employee Relief Fund (RERF), which provides $500 grants to industry employees impacted by Covid-19.
Celebrity chef Guy Fieri and the National Restaurant Association Educational Foundation (NRAEF) have created the fund.
To raise awareness and donations to the RERF, Guy Fieri and Bill Murray are partnering to present a live virtual nacho-making competition ‘Nacho Average Showdown’ presented by Tostitos.
PepsiCo Global Foodservice chief marketing officer Scott Finlow said: “Restaurants are connective hubs of our communities, where we enjoy our daily routines, as well as celebrate our most special moments.
“Through these relief programmes and virtual events, we are giving people multiple ways to come together in support of restaurants and restaurant workers nationwide.”
Additionally, the company is inviting consumers to support eateries with The Great American Takeout. People will be able to help keep restaurants in business by ordering at least one meal a week for delivery or pickup.
Furthermore, PepsiCo partnered with UNIVISION to create a public service announcement (PSA) to further support The Great American Takeout.
The company is also set to launch a resource web page on PepsiCoPartners.com to help the foodservice industry and consumers figure out how to adjust during the pandemic.