View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
October 11, 2019

PepsiCo to serve as food and drink partner across Hollywood Park

PepsiCo has signed an expansive agreement with Hollywood Park to serve as the food and drink partner for across the park and SoFi Stadium.

PepsiCo has signed an expansive agreement with Hollywood Park to serve as the food and drink partner for across the park and SoFi Stadium.

Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

As part of the deal, the company’s Pepsi brand will be the exclusive soft drink while Frito-Lay brand will act salty snacks partner across the two destinations.

The partnership further strengthens the company’s affiliation with sports and entertainment in California.

It will also align PepsiCo with the NFL and its two Los Angeles home teams, allowing the company to receive sponsorship, soft drink and certain snacking rights to the Rams and the Chargers.

The food and drink operator will offer its signature brands to fans across all events of Los Angeles Chargers and Los Angeles Rams.

PepsiCo Beverages North America West Division president Kris Licht said: “For more than 84 years, PepsiCo has been a part of the fabric of Los Angeles, and we couldn’t be more excited that a development like Hollywood Park will be opening in our backyard.

“What Stan Kroenke is developing with SoFi Stadium and Hollywood Park will combine everything we could want in a sports, music and entertainment destination, and we look forward to offering our refreshing beverages, delicious snacks and unforgettable experiences in what is bound to become the most talked about location in Los Angeles.”

In addition, PepsiCo as the founding partner will gain category-exclusive marketing, sponsorship and promotional rights across Hollywood Park.

It will also serve certain soft drink and snacking rights for SoFi Stadium, the performance venue, and American Airlines Plaza at the park.

Scheduled to open in July next year, SoFi Stadium is located at Hollywood Park, and will serve as the home of the Chargers and Rams teams.

Los Angeles Rams owner and chairman E. Stanley Kroenke is developing the global sports and entertainment destination.

Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Verdict Food Service