UK-based restaurant chain Pied à Terre owner David Moore has launched a petition urging the London mayor to reduce VAT food sales.

Moore, through the ‘STOP the High Street Armageddon‘ petition, urged the mayor to take a review of sales tax as an alternative to business rates.

He also urged a review of the leaseholds focusing on the contractual ‘upwardly moving only’ clause, which links tenants into ever increasing rental costs even in a downturn.

Moore said: “With the backing of the nation, I’m confident that this petition will lead to a sit down with Mr. Khan to discuss and then tackle the diabolical state of the High Street.

“This is not just a fight to save the popular chains we all know and love, but a battle to give relief to small family and independent businesses.

“This is not just a fight to save the popular chains we all know and love, but a battle to give relief to small family and independent businesses.”

“We have to take a stand. The restaurant businesses on the High Street which employ hundreds of thousands of people in the UK, thus supporting families all over the country, need urgent help to survive.”

The petition was launched live on Change.org and is currently underway to launch the petition with the government.

British major restaurant chains such as Gaucho, Jamie’s Italian, Prezzo, and Byron were forced to close outlets across the UK as part of their restructuring efforts. Besides major restaurant chains, medium sized groups are cancelling openings while smaller independent restaurants are struggling to survive, noted Moore.