US-based PIEfection has announced a soft opening of its new location this week in Chandler, Arizona.

A grand opening is planned on 12 May 2023 ahead of Mother’s Day weekend, with various activities such as games and prizes planned over the weekend to mark the official launch.

Besides, a fundraiser will be carried out as part of the launch, with proceeds provided to the Ukrainian Children’s Relief Fund.

Established in 2012, PIEfection is a gourmet pie bakery that specialises in handcrafted gourmet pies.

PIEfection owner Cheryl Standage said: “We are thrilled to share our passion for pies with the Chandler community. Our team is committed to providing an extraordinary experience for our customers, and we can’t wait to gather valuable feedback during our soft opening ahead of our Mother’s Day weekend Grand Opening.”

PIEfection’s Chandler outlet will offer both sweet and savoury pies, which includes traditional favourites and seasonal specialties.

Its seasonal offerings will include Summer Berry Cheesecake, Strawberry Lemonade Cheesecake, Cherry Limeade Pie, Lime in the Coconut and Boston Cream Pie with Raspberry filling.

The company claims that its pies are made by sourcing ingredients such as Belgian chocolate, Georgia peaches, Michigan cherries, and wild blueberries from Maine.

PIEfection also plans to strengthen its presence in Arizona by launching another location in Queen Creek soon.