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May 18, 2021

Pizza Hut to launch plant-based protein menu items with Beyond Meat

Pizza Hut and Beyond Meat have expanded their partnership and unveiled new plant-based protein menu items.

Yum! Brands subsidiary Pizza Hut and Beyond Meat have expanded their partnership by launching new plant-based protein menu items in Canada.

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The new items are the Great Beyond, Beyond Italian Sausage Alfredo Loaded Flatbread and Beyond Creamy Alfredo.

All the items feature the Beyond Italian Sausage Crumble.

Pizza Hut Canada marketing manager Devon Lawrence said: “As Canadians continue to seek convenient ways to incorporate more plant-based protein in their lives, we are excited to partner with Beyond Meat, a leader in plant-based protein, to bring consumers expanded choice across our menus.

“The new Beyond Meat menu items taste incredible and deliver on the iconic Pizza Hut flavour that our fans know and love.”

The Great Beyond is a speciality pizza crafted with Beyond Italian Sausage Crumble and veggie toppings, including sliced red onions and tangy banana peppers.

The Beyond Italian Sausage Alfredo Loaded Flatbread is topped with Beyond Italian Sausage Crumble, roasted red peppers, creamy alfredo sauce and mozzarella cheese.

The third new offering on the menu, the Beyond Creamy Alfredo, is a savoury pasta dish layered with Beyond Italian Sausage Crumble, onions, mushrooms and mozzarella cheese.

Beyond Italian Sausage is made with plant-based ingredients and delivers the meat-like flavour and juicy texture of Italian pork sausage.

The new Beyond Meat topping is a Pizza Hut exclusive.

Customers living in Mississauga, Etobicoke, Milton, Oakville and Edmonton can now order the three new items online or through the Pizza Hut app.

Beyond Meat global strategic partnerships vice-president Hameed Jagani said: “The addition of Beyond Italian Sausage to Pizza Hut’s local menus enables consumers to continue eating the things they love, like pizza, without having to compromise on taste, health or sustainability.”

Pizza Hut and Beyond Meat have previously launched co-created menu items in the US, Belgium, Puerto Rico and the UK.

Free Report
img

Innovation Update Q2 2022: Meat and Meat Alternatives

Meat alternatives continue to push boundaries, as companies explore 3D printed, plant-based, and precision fermentation-based alternatives. As a result, shoppers are more open to experimental formulations that introduce new flavors to meat products, blur traditional food categories, or swap in new ingredient types. It is vital for their development that retailers acknowledge this range of emerging trends during these increasingly uncertain times. Brands must continue to understand how consumer needs and desires change, and offer a range of products that reflect the world around them, therefore developing purchasing and consumption decisions. Exciting non-traditional formulations are hitting the market - following the trajectories and target audiences of these launches will help other brands find their niche. Consult our report on Meat and Meat Alternatives, from the collection of >17,000 reports on GlobalData Explorer, to:  
  • Understand the current market dynamics of the Meat and Meat Alternatives Sector
  • Assess strategies implemented by companies to better penetrate the market
  • Understand the key themes in the market that these companies and their respective products appear to be targeting
  • Marketing / Advertising strategies being used by these players for specific products
  • Other segment-specific analysis (packaging, design, flavors etc.)
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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