Global fast food giant Pizza Hut has partnered with Focus Brands-owned bakery chain Cinnabon to launch a new dessert, Crafted by Cinnabon mini rolls.
The Crafted by Cinnabon mini rolls range features ten miniature cinnamon rolls made with Cinnabon Makara cinnamon swirls and Cinnabon cream cheese frosting.
Pizza Hut US chief brand officer Marianne Radley said: “There’s nothing better than polishing off pizza night with something sweet, so the new Cinnabon mini rolls are a perfect addition to our dessert portfolio.
“Pizza Hut has a history of offering innovative menu items and craveable desserts that bring everyone around the table to enjoy – and few things can satisfy a sweet tooth like authentic Cinnabon cinnamon rolls.”
The mini rolls are priced at $5.99 and are available at Pizza Hut locations across the country as well as for delivery, carryout or dine-in.
Pizza Hut is also offering points for online orders and over the phone orders of Cinnabon mini rolls through its recently expanded Hut Rewards loyalty programme.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataFocus Brands global channels marketing vice-president Kerri Christian said: “We’re fortunate to have incredibly passionate fans that love the brand and are always craving more ways to enjoy Cinnabon products.
“Our partnership with Pizza Hut is helping us deliver on that demand and we couldn’t be more excited to now be part of pizza night.”
Established in 1958, Pizza Hut currently operates more than 16,800 restaurants in 100 countries globally.