American restaurant chain Pizza Hut has launched digital pick-up windows at more than 1,500 locations in the US to offer customers a safe and convenient takeaway experience amid the pandemic.
The new initiative, named The Hut Lane, allows customers to place digital orders without leaving their vehicles.
The service can be accessed via the Pizza Hut app and pizzahut.com. The company is also offering the service to customers placing orders over the phone.
Upon arrival at the restaurant, customers can pull their vehicles up to the dedicated window, collect their order and leave.
Pizza Hut chief customer and operations officer Nicolas Burquier said: “We are giving our customers a variety of options to optimise their pizza-eating experience as we build on our business momentum.
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“Not only do we offer industry-leading, innovative menu items that are only available at Pizza Hut, we also offer several digital-first pick-up options for our customers, and The Hut Lane is a great example of that.”
The Hut Lane is part of Pizza Hut’s long-term strategy to modernise through digital ordering and enhanced customer experiences.
Flynn Restaurant Group, which recently took over more than 900 Pizza Hut restaurants, plans to prioritise the new feature in many of its stores.
Flynn Restaurant Group chief improvement officer Ron Bellamy said: “As we transition into the Pizza Hut system, we are excited about The Hut Lane and the seamless customer experience it offers.
“We know from our QSR experience how much value a pick-up window can unlock for the business, and we plan to prioritise The Hut Lane in future builds and relocations of existing stores.”
Pizza Hut said that it will continue to develop new The Hut Lane in-store branding elements with plans for rollout in the near future.