Pizza Hut US has signed a definitive agreement to purchase online ordering software and service provider QuikOrder.
The deal will enhance the online ordering capabilities of Pizza Hut US, allowing it to provide a personalised experience and speed up digital innovation across its restaurants.
The deal will update Pizza Hut US’ current digital ordering platforms, systems and services with QuikOrder’s in-restaurant technology and ancillary services. Pizza Hut US will also further expand its digital capabilities by leveraging QuikOrder’s customised platform.
Established in 1997, QuikOrder develops and maintains online ordering systems for the quick service restaurant (QSR) industry. The company has been working with Pizza Hut US for around two decades.
Pizza Hut US’ president Artie Starrs said: “We’re doubling down on our commitment to digital and this deal positions Pizza Hut perfectly for the future.
“We’re also gaining access to an immensely talented group of developers and digital innovators. Together we can more quickly provide breakthrough products and convenient services to our customers that will allow for better franchise economics over the long term.”
The transaction is subject to standard closing conditions and is expected to close this month.
Owned by Yum! Brands, Pizza Hut currently operates more than 16,000 restaurants in 100 countries worldwide, including 6,000 in the US.
Yum! Brands’ CEO Greg Creed said: “The acquisition strengthens the brand’s digital roadmap and innovation and aligns with the strategy we put in place to drive Pizza Hut’s growth.
“We’re excited by the opportunity this acquisition presents, and the future potential to scale QuikOrder’s technology across the Yum! family.”